Phil Ohren | Google Panda – A win for those who invested wisely in SEO
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Google Panda – A win for those who invested wisely in SEO

Google Panda – A win for those who invested wisely in SEO

I could write tones on this subject. But I’m going to keep my thoughts on the Google Panda Update personal at this stage.

You’ve probably seen & heard SEO’s all over the world talking about the Google Panda Update – which is now officially rolled out. Panda is an update designed again to show high quality results based on users query & it comes in addition to the recent Farmer update (designed to determine & negate the value of content farms).

Panda Update Affect on Organic Traffic

Panda in a Nutshell:

The Panda update is designed to:

Google Panda Update

Unruly Panda - From the Panda Cheese Advert

  • 1. Reduce Rankings for Low Quality Sites— Websites that are Low-value to users, sites with low brand signals & copied / unoriginal content
  • 2. Improve rankings for High Quality Sites— Established brands, unique & original content & (my favourite) websites that clearly participate broader marketing activities.

What is the Panda Update looking for?

Now before we go any further, the points below are my yet-to-be-proven thoughts – I suffer from Google Paranoia. The way I find answer to my Google queries is to simply think like it – “If want to spot a spammer or low quality site what would I do? I have all this information in my index – That’s it! I’ll create some seriously complicated regular expressions using spam-indicating variables. Bingo!”

With the above in mind I believe there are a number of publically accessible factors that Google could take into account when trying to determine the quality of a website. Here a just a few:

• High amounts of links from easy-to-obtain & low quality sources.

• On-page attributes do not match the query it ranked for. I.e. Page about apples rankings for pears – Screams manipulation.

• A high % of duplicate / unoriginal content & low amounts of original content on a page or website. – This can be internal duplicate content or duplicate content from external sources

• Low click throughs from Search Engines Results Pages (SERPS)

• Registration and Hosting Data – Do you pay a fortune for your web server & domain name?

• High bounce rates & consistent spending 0.00s on site

• Websites traffic is almost all Search Engine based – Again, brand signals.

• Pages frequently appear to have a low amount of original content.

• Irrelevant adverts positioned highly on the page.

• Over On-Site Optimisation – Content reads poorly, contains several variations of the same phrase or word. I.e. Light, light bulb, lamp, LED, Florescent tube…

• High amount of Affiliate links resulting with “in & out” visitors

• Blatant Paid Links from page templates & navigation

• High amounts of links from one-sided / biased / self promoted editorials (Paid links)

• Low percentage of users returning to the website.

• No reference to a Business Entity / Persons Name that matches the WhoIs data.

• Low or no mentions or links to a page or site in Social Media and from other sites such as news, reviews, forums.

Now, if Google is actively looking for the above, then I’d like to think that each of them are awarded their own value i.e. Low quality links = -40. It also very likely that Google won’t just be looking at each of these on their own but rather multiplying the total value depending on the quantity found.

My thoughts on Panda

I recently tweeted my thoughts on the Panda update – “Google Panda Update. It’s a win for brands & companies that chose to invest wisely in their online presence – I welcome the change.” – I people that didn’t continue to build
Is this the end of web spam? No. Like life, spam finds a way. Spammers are incredibly intelligent people & I bet a heap of them have been recruited by Google. But I do personally think it is the end of low-quality link building – & I’m happy because i’m sick of seeing it work.

  • Chris
    Posted at 23:51h, 12 April Reply

    Great article mate, cheers for the update.

  • Anonymous
    Posted at 23:55h, 12 April Reply

    Time to start guest posting! It’s now all about blogger engagement IMO

  • Raghuvardhan Reddy
    Posted at 10:02h, 14 April Reply

    Thanks for your Information Phill…

  • WebCriticUK
    Posted at 12:38h, 15 April Reply

    All good stuff and probably relevant. I also had an additional thought that there was a clue in the update name. Content is black and white like Pandas…it’s just the balance that helps people read better online. Just a curious thought about online content and the way it is presented!
    Web Critic

    • Phillip Ohren
      Posted at 13:18h, 15 April Reply

      Smart theory web crtitic, I like it. Indeed, it’s almost like Google are taking a step back to go forward in that sense

  • Guestwho
    Posted at 17:26h, 17 April Reply

    Nonsense. There are countless cases where good quality content sites and other ecommerce sites are ranked down to obvious less quality sites. The fact that large businesses benefit from investing in aggressive seo and reap rewards means little in terms of substsnative vaue of content…the alleged goal of Google. Many small legitmate small business have been arbitrarily impacted by the Panda update, and as long as Google maintains effective market control over ecommerce they have a responsibility to do more to ensure accurate results. Google has effectively reached the limit of what machine algorithms can do, and should be investing its billions in improving fairness through human reviews. But, that would cost money. They have become arrogant and out of control, and the advice the offer is misleading and incomplete causing tens of millions to waste their time, money and efforts. Worst of all, their entire business is built effectively on the content of others which Google never really had permossion to use from day 1. It is the biggest theft in history that nobody seemed to notice.

    • Phill
      Posted at 04:50h, 05 May Reply

      Thanks Whoever you are, I appreciate your views but I still stand by my original thoughts – Google has been able to detect spammers & people who engage in SEO for freaking years now – What I’m saying outlines the fact that those who blatantly ignored warnings have copped out – and so they should of.

      Re: Algorithm – Why do you think they have reached the limits? I ask because there are always new variables popping up that Google can use?


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