I've been super busy over the last 12 months having my 2nd business baby - Intender. A performance marketing agency. The vision for Intender is simple - to make advertising useful, not annoying. For years now, I've been fed up with reach focused advertising. I...
If you’ve run an ad campaign before, then you have something invaluable. Data. This data is useful regardless of the success of your past campaigns. You can learn just as much from an ad set that was a complete failure as you can from one that generated...
Businesses can no longer win based on price or USP. Consumers are much savvier than they were 10 or 20 years ago, and they demand more of the brands that they follow and buy from. As far back as 2013, a global study by Cone Communications and...
Before I show you why user intent is important for online advertising, first, you have to understand the notion of intent-based signals. Intent-based marketing involves any kind of marketing that aims to meet a prospective customer’s intent to be fulfilled for whatever it is they need...
The marketing landscape is an ever-evolving one, and staying ahead of the curve is how you get an edge on your competitors. In 2020, technology is going to have a huge impact on marketing. Marketers who embrace technological changes and shift to a customer-centric approach are...
Buying an Australian .com.au domain is a very different process when compared to the rest of the world. This short guide will explain the process whilst also helping you select an optimal domain name for your brand. Can I buy an Australian domain? In order to buy a .com.au...
Do you find yourself struggling to understand what it is potential customers want? Perhaps you thought you knew, but they aren't engaging. In this guide, I'll take you through the theory behind answer-based marketing, then, I'll show you how you can understand consumer needs yourself, at no cost. You'll...
Digital Marketing is advancing at a phenomenal speed. With the rise of voice search technology, more people are using voice-search software and assistants, e.g. Apple’s Siri, Amazon's Alexa, Google Assistant and Microsoft’s Cortana. Consumers are using these platforms to handle daily tasks, search for information...
According to studies carried out by Statista, 46.8% of the global population accessed the internet in 2017. They predict that this figure will grow to 53.7% in 2021. With the internet being a massive resource of information, on average, there are over 3.5 billion searches...
One of the number one factors that you need to consider in your content marketing strategy, is to find out exactly what it is that your audience wants to read, watch or consume, before investing in the time and cost of content creation. Creating content can...