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Loosing a wallet right up there as one of the worst #firstworldproblems. Unfortunately, this has recently happened to my close friend and PPC expert Hadrien Brassens whilst visiting home in France. In an extraordinary attempt to get his wallet back, Hadrien has created his own PPC campaign...

Ever wanted to tell everybody in your social circle about an important event or communicate a notable update? Facebook has now launched Status highlight,  a paid service that allows consumers to advertise their status updates for a fee. I paid! Hear me roar!   In return, Facebook removes the algorithmic calculation from your status & then positions...

Today for the first time I noticed Google give Facebook additional shelf space in search results in the for of site-links. When searching for "Nikon Facebook" Google you will notice the first listing occupies 3 listing spaces - dramatically increasing its click through rate (CTR). [caption id="attachment_658"...

[caption id="attachment_644" align="alignright" width="300" caption="One of the many SoM outings I won't forget."][/caption]Earlier this month my time at Switched on Media came to an end after I  decided to accept an exciting opportunity as Senior SEO Manager at Mindshare Australia, something I'm incredibly excited about...

███████ everything ████ ████ ██ is █ ██████ ██ fine ████ ███ ███. ███'█ ██████. The ██ ███ █ government █████ ███ knows ██████ best ███ ██. I'm still not sure about how I truly feel about SOPA and PIPA - both pose a variety of...

What were Google's top algorithmic changes in 2011? Well I can tell you now that Google make on average 1.2 algorithmic change per day, which is almost 500 a year. So as an SEO, it's pretty much dam-near impossible to know each and every change...