Blog

Mark Zuckerberg on 60 Minutes – Lesley Stahl interviews Mark Zuckerberg on 60 minutes for a look into Facebook’s culture, leadership, previews of the profile re-design, and the history of Facebook since the last time 60 minutes visited the company 3 years ago. Kara Swisher...

Last week’s Social Media Club Sydney (#smcsyd) was all about rectifying those common misconceptions about Social Media - A topic that in my opinion needs some recognition. Speakers at this event were, Julian Cole & Grace Gordon Both of which had some mixed views about Social...

Most people know exactly who David Attenborough is & what he's famous for. He's produced some the best natural documentaries the world as ever seen. One of his more recent documentaries is "How Many People Can Live On Planet Earth", which is an in-depth study into population growth in relation to the resources available to Humanity on planet Earth. There is clear evidence that states that at the current rate of growth (2 extra people every second), humanity will reach its maximum population of 15.1 Billion people in the latter half of the century, that’s in our lifetime! As I'm sure you can imagine, sentiment about this program is mixed, and although this program answers several questions, it certainly creates a whole heap more.

I've always been an advocate of digital integration. Mainly because I hate seeing marketing departments that work with different channels not working together to leverage the best results. About 1 month ago, I was thinking about how at present there is no connection between traditional Display Advertising & Social Media outside of Facebook. I came up with this, the socially integrated banner advert. This version uses the standard "Like" button with Faces shown:
This version uses the "Recommend" button instead:
The idea is pretty simple. Imagine viewing a banner advert that actually showed the Social Popularity of the product that is being advertised. Advertisers will not only get brand awareness but will also be able to grow their Social channel at the same time. All that needs to be done to link these pieces of inventory is for the ad server to dynamically populate the Facebook like button with the advertisers URL. So why hasn't anybody done it yet? Hell even Facebook could of developed their own ad serving network.