15 Aug Using Video & Banter To Lift Conversion Rates: CANAL+
Until now, sign-up forms hadn’t seen any significant innovations in recent times.
Typically, we tend to optimise forms by making them shorter, easier to use or clearer to understand.
This practice is more commonly known as CRO (Conversion Rate Optimisation).
The French Studio, CANAL+, have adopted a new approach that uses video to make their signup forms more interactive.
This case study was shared in our Be Global session at our regional conference by Cecile Caminade, a strategist at Mindshare.