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I love what Pepsi did with Jeff Gordon in their latest piece of social branded content, TestDrive2. The brand creatively addresses the ‘fake’ claims and negative sentiment lurking around the original TestDrive video by challenging the whistleblowing blogger directly. From a media perspective, Pepsi gets another...

It’s not often that Google makes interface changes to search results that enhance organic click-through-rate. Last Friday, Google started rolling out a small change which essentially highlights the first result. The same style box is also used to highlight other rich elements of the search results...

[caption id="attachment_503" align="aligncenter" width="150" caption="2011 SEO Ranking Factors"][/caption]SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings....