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Loosing a wallet right up there as one of the worst #firstworldproblems. Unfortunately, this has recently happened to my close friend and PPC expert Hadrien Brassens whilst visiting home in France. In an extraordinary attempt to get his wallet back, Hadrien has created his own PPC campaign...

Lately, I keep on noticing dwindling organic results in SERPS above the page fold high traffic search terms. Why would Google do this? Well, I think it’s clearly conversion optimisation isn't it? Fewer organic distractions = more clicks on paid ads. To top it off, they...