Who is Phil Ohren?

Let’s make advertising useful.
Not interruptive.

I don’t know about you, but I’m fed up of ads.
It’s not the quality, it’s their relevance and selfishness which frustrates me.

As an industry, we’re not starting in the right place.
Let’s leverage what people want, like & need.

Background

I’m a digital marketer with a passion for data-lead marketing currently working for Louder.Online as their COO as well as consulting separately.

Search is often the most underutilised channel of all, but what I love most about this channel is it lacks interruption – people who search are opt-in by nature. Leveraging data from channels like Search is fundamental to both brands and agencies of the future.

Away from Search, I’m a vocal advocate of blockchain technology – namely Ethereum, Bitcoin & Ripple. I’m particularly passionate about its creative applications in media, medical and financial environments. I founded the clickchain.org initiative which aims to create and AdChain at no cost to consumers.

Previous agency experience includes:

  • Universal McCann (MediaBrands)
  • Switched on Media (WPP)
  • GroupM (WPP)
  • Mindshare, Australia (WPP)
  • Mindshare, New Zealand (WPP)

Key achievements include:

  • B&T 30 Under 30 in 2015, 2014 & 2013
  • Average growth rate of 34% for world famous brands
  • Mindshare Australian Purple Person of the Year 2016
  • Digital Innovator of the year Asia Pacific 2016
  • Created a genuine ‘big data’ API landscape assessment tool
  • Speaker at SMX, Online Marketer Expo, Growth Marketing Summit & MediaSocial
  • AcademyXi Growth Hacking Tutor 2017