
Content-lead growth
Repositioned category, rebuilt topical map, and shipped 40 pages of AI-ready content.
Connecting the dots for 24 years
Strategy | Performance | Speaking
The skinny on Phil
Founder of Intender. Keynote speaker. Operator-turned-advisor for ambitious brands navigating the shift from search to AI-driven discovery. The work is sharp, the strategy is honest, and the outcomes are commercial.

Clients





















































The stats on Phil
Symptoms → Projects
Productised engagements for the moments strategy work has to move quickly. Pick the symptom, get the outcome.
Recognition
Awards, stages and recognitions earned alongside teams doing genuinely interesting work.
B&T 30 Under 30 honouree
MFA Award winning campaigns
Host of the Australian Crypto Conference
Mindshare Purple Person of the Year
AcademyXi Growth Hacking tutor
Keynote , SMX, Growth Marketing Summit, MediaSocial
Springboards
“Phil reframed how we think about search and AI discovery. The strategy was sharp, the execution faster than expected, and the commercial impact showed up in the first quarter.”

Repositioned category, rebuilt topical map, and shipped 40 pages of AI-ready content.

Drove the organic and paid launch strategy for Westfield online in 2012.

Deployed an integrated paid & organic acquisition strategy, then helped the brand take it in-house.

Lifted the bottom line of organic traffic at least 23% three years in a row.

Lifted category SOV by 24%, leading to 29% more car sales.

High-volume, high-quality link acquisition with enterprise budgets of six figures monthly.
Attack the day
Send a few lines. Phil reads every enquiry personally and replies within two business days.