Strategy

I love what Pepsi did with Jeff Gordon in their latest piece of social branded content, TestDrive2. The brand creatively addresses the ‘fake’ claims and negative sentiment lurking around the original TestDrive video by challenging the whistleblowing blogger directly. From a media perspective, Pepsi gets another...

The latest usability update to Facebook is centred around its most popular component – user photographs. Over the next few days you will notice photos along with their comments & likes displayed within a Lightbox. [caption id="attachment_381" align="aligncenter" width="555" caption="Click to Enlarge"][/caption] Update: If you hate the...