If you’ve run an ad campaign before, then you have something invaluable. Data. This data is useful regardless of the success of your past campaigns. You can learn just as much from an ad set that was a complete failure as you can from one that generated...
Businesses can no longer win based on price or USP. Consumers are much savvier than they were 10 or 20 years ago, and they demand more of the brands that they follow and buy from. As far back as 2013, a global study by Cone Communications and...
Before I show you why user intent is important for online advertising, first, you have to understand the notion of intent-based signals. Intent-based marketing involves any kind of marketing that aims to meet a prospective customer’s intent to be fulfilled for whatever it is they need...
The marketing landscape is an ever-evolving one, and staying ahead of the curve is how you get an edge on your competitors. In 2020, technology is going to have a huge impact on marketing. Marketers who embrace technological changes and shift to a customer-centric approach are...
Do you find yourself struggling to understand what it is potential customers want? Perhaps you thought you knew, but they aren't engaging. In this guide, I'll take you through the theory behind answer-based marketing, then, I'll show you how you can understand consumer needs yourself, at no cost. You'll...
Until now, sign-up forms hadn't seen any significant innovations in recent times. Typically, we tend to optimise forms by making them shorter, easier to use or clearer to understand. This practice is more commonly known as CRO (Conversion Rate Optimisation). The French Studio, CANAL+, have adopted a new approach...
The hardest games of Where's Wally are those that have a lot people in them. If you think about it, marketing is a lot like a game of Where's Wally. Today, I find my self deeper than ever in 'pull' marketing and this analogy is...