I've been super busy over the last 12 months having my 2nd business baby - Intender. A performance marketing agency. The vision for Intender is simple - to make advertising useful, not annoying. For years now, I've been fed up with reach focused advertising. I...
Digital Marketing is advancing at a phenomenal speed. With the rise of voice search technology, more people are using voice-search software and assistants, e.g. Apple’s Siri, Amazon's Alexa, Google Assistant and Microsoft’s Cortana. Consumers are using these platforms to handle daily tasks, search for information...
If adblockers were active in Kings Cross, Sydney. ...
It's been three months since the world was left wondering WTF a Cheeky Nandos was. Not only does this video showcase a 'Cheeky Nandos' at its best, I'm also pretty sure that 'Cheeky Nando's by The Peri Boyz' is one best pieces of silently funded brand...
Until now, sign-up forms hadn't seen any significant innovations in recent times. Typically, we tend to optimise forms by making them shorter, easier to use or clearer to understand. This practice is more commonly known as CRO (Conversion Rate Optimisation). The French Studio, CANAL+, have adopted a new approach...
A good friend, Alex Asigno, recently drew my attention to this TED talk on Behavioral Economics by Dan Ariely, the author of Predictably Irrational. In short, it's not conversion rate optimisation. In fact, this strategy could even go against some of the more common UX best practices. Behavioral...
I've never seen a Google Trends graph like this before. Its almost as if the internet kids thought they'd discovered something we hadn't!...
There's nothing worse than seeing a competitor performing well and not being able to understand why. In situations like this, timely data is everything. Success online today is all about content - it's the uniting factor behind everything our customers and users do. With this in...
Google Talk is now Hangouts. Which fine, however Google no longer offers the Windows Gtalk application. I don't really like the new Chrome app for Hangouts; it doesn't show who is online, syncing is often a pain and you can't set your status (away/offline). I managed...
[caption id="attachment_885" align="alignright" width="202"] John Den Haan[/caption] John Den Haan, from the Netherlands, is currently Head of SEO at Switched on Media and outside of work he is a successful Adsense marketer. A few years ago I had the pleasure of working closely with John - he is one...
