Connecting the dots for 24 years
Strategy | Performance | Speaking
The skinny on Phil
Founder of Intender. Keynote speaker. Operator-turned-advisor for ambitious brands navigating the shift from search to AI-driven discovery. The work is sharp, the strategy is honest, and the outcomes are commercial.
Clients
The stats on Phil
Services
I focus on the 3% ready to buy now, then the next 7%, then 15% , so every dollar lands where impact is immediate, measurable and commercially meaningful.
End-to-end growth strategy grounded in behavioural insight, not trends. Demand mapping, buyer-readiness segmentation, messaging architecture and channel prioritisation , a defensible roadmap that aligns marketing with how real humans actually buy.
Founder of Intender , the independent consultancy delivering search, AI and growth strategy to ambitious brands. A small, senior team built to move faster than agencies and think sharper than in-house. Engagements range from board-level advisory to embedded operator work.
Mainstage keynotes and conference MC work that reframe how rooms think about search, AI and discovery. Editorially sharp, evidence-led, and built to convert attention into action.
Recognition
Awards, stages and recognitions earned alongside teams doing genuinely interesting work.
B&T 30 Under 30 honouree
MFA Award winning campaigns
Host of the Australian Crypto Conference
Mindshare Purple Person of the Year
AcademyXi Growth Hacking tutor
Keynote , SMX, Growth Marketing Summit, MediaSocial
Springboards
“Phil reframed how we think about search and AI discovery. The strategy was sharp, the execution faster than expected, and the commercial impact showed up in the first quarter.”
Repositioned category, rebuilt topical map, and shipped 40 pages of AI-ready content.
Drove the organic and paid launch strategy for Westfield online in 2012.
Deployed an integrated paid & organic acquisition strategy, then helped the brand take it in-house.
Lifted the bottom line of organic traffic at least 23% three years in a row.
Lifted category SOV by 24%, leading to 29% more car sales.
High-volume, high-quality link acquisition with enterprise budgets of six figures monthly.
Attack the day
Send a few lines. Phil reads every enquiry personally and replies within two business days.
