Diagnostic
Fresh Eyes Audit
You've lost objectivity on your own brand.
An outside strategist reviews your marketing and hands you a prioritised fix list.
- Independent marketing review
- Prioritised action list
Work with Phil
Strategy. Performance.
Business transformation.
Senior thinking, practical action. From understanding customer intent to improving how your business runs, find the right way to move forward.
Intent first. Impact next.
24 years connecting customer intent, search, content and commercial growth. The work now extends into AI and operations, with the same focus: solve the right problem and make the next move clear.
Start here
Where are you stuck?
Pick the sentence that sounds most like you. I'll point you at the right way to work together.
RecommendedDiagnostic1 week
Fresh Eyes Audit
You've lost objectivity on your own brand.
An outside strategist reviews your marketing and hands you a prioritised fix list.
Defined engagements
A clear starting point.
A useful outcome.
Seven ways to tackle a specific business challenge, from an outside perspective on your marketing to a hands-on process rebuild.
Workshop
Strategy Sprint
Your team is stuck between five directions.
Five days, one room, one plan the whole team commits to.
- Shared strategic direction
- A plan your team can act on
Ongoing
Marketing Therapy
You need a senior brain on speed dial, not another agency.
A monthly cadence of advisory calls, async reviews and pattern recognition.
- Senior advisory conversations
- Reviews and ongoing guidance
Rapid response
Performance Helpline
A key metric just fell off a cliff.
Same-week senior triage. Diagnose the drop and ship a fix plan inside 72 hours.
- Diagnosis of the performance problem
- Advice and an action plan
$500 per hour. Hours kept to a minimum.
Transformation
AI Business Transformation
Your team is drowning in manual work while competitors automate.
Audit, workshop and deploy AI across operations, marketing and service to save time and lift margin.
- Operational opportunity audit
- Workshops and deployment roadmap
Build
AI Automation & Process Development
Your team copies, pastes and chases all day.
Map, redesign and automate the workflows that eat your week, measured in hours saved.
- Process mapping and redesign
- Tested workflows and team handover
Audit
AI Auditing
You're spending on AI but can't say what it's returning.
An independent audit of AI tools, spend, risk and opportunity, with a board-ready roadmap.
- AI spend, risk and opportunity review
- Prioritised recommendations
From diagnosis to action
Better questions.
Better decisions.
Not every problem needs a new platform, a bigger budget or another agency. Sometimes you need a fresh perspective. Sometimes you need a plan. Sometimes the process itself needs to change.
- 01
Understand the problem
Look at the commercial goal, customer intent and what is getting in the way.
- 02
Agree the priority
Decide what matters first, what success looks like and who owns the next step.
- 03
Make the work useful
Leave with clear recommendations, a practical plan or tested workflows, depending on the engagement.
Ongoing engagements
Senior support. Beyond one project.
01
Keynote & Stage
Data-driven narratives that change how boards see search, AI and discovery.
Speaking
02
Advisory
Fractional strategy for CMOs and founders navigating the shift from search to answers.
Consulting
03
Strategy
Growth strategy that connects brand, performance and AI search into one operating system — built around revenue, not channels.
Positioning, audience intent (Intender), channel mix and measurement — joined up into a single plan. We start with where the money actually comes from, map demand across search, social and AI surfaces, then sequence the bets so brand and performance compound instead of competing.
PLAN
Keynotes & MC
A different kind
of room to move.
Evidence-led talks on intent, search, AI and growth. A fresh perspective for your conference, leadership team or industry event.
Explore speakingIntender
A senior team.
A wider remit.
Phil is Founder & CEO of Intender, the independent consultancy connecting search, AI and growth strategy for ambitious brands. When the brief needs more than one advisor, Intender brings a small, senior team to the work.
Visit IntenderBefore we get started.
Start with the problem, not the service name. Choose the symptom above or book a conversation with Phil to discuss what's happening and agree the right starting point.
AI Auditing examines what you already use, what it returns and where the risks and opportunities sit. AI Business Transformation looks across operations, marketing and customer experience. AI Automation & Process Development maps and builds specific workflows. You can start with one, without committing to all three.
Yes. Intent-led marketing, search, SEO and content remain central to the work. Phil connects customer demand to strategy, channel priorities and commercial performance, rather than treating each channel in isolation.
No. The deliverable is advice and an action plan. Phil diagnoses the problem and gives your team a clear next step. The rate is $500 per hour, with hours kept to a minimum.
Yes. Marketing Therapy offers ongoing senior advice, while advisory and Intender engagements can support broader strategy work. Discuss the level of support you need with Phil before deciding on scope.
Your next move
Bring the problem.
Let's find the starting point.
Tell Phil what's happening in your business. You don't need a finished brief to start a conversation.
Attack the day
Field notes from inside the search shift.
Join the list of operators getting Phil's monthly take on SEO, AI search and the strategy that compounds.