01
Keynote & Stage
Data-driven narratives that change how boards see search, AI and discovery.
Speaking
Services
Four ways we work.
One operating system for brand authority. Pick the entry point, the work compounds across all four.
Start here
Where are you stuck?
Pick the sentence that sounds most like you. I'll point you at the right way to work together.
RecommendedDiagnostic1 week
Fresh Eyes Audit
You've lost objectivity on your own brand.
An outside strategist reviews your marketing and hands you a prioritised fix list.
Productised engagements
Fixed-scope projects when strategy has to move fast.
Three defined engagements, each with a clear symptom, outcome and timeline. Browse all or use the triage above.
Ongoing engagements
For teams that need Phil embedded.
02
Advisory
Fractional strategy for CMOs and founders navigating the shift from search to answers.
Consulting
03
Strategy
Growth strategy that connects brand, performance and AI search into one operating system — built around revenue, not channels.
Positioning, audience intent (Intender), channel mix and measurement — joined up into a single plan. We start with where the money actually comes from, map demand across search, social and AI surfaces, then sequence the bets so brand and performance compound instead of competing.
PLAN
Services
Core areas I can help
I focus on the 3% ready to buy now, then the next 7%, then 15% , so every dollar lands where impact is immediate, measurable and commercially meaningful.
Strategy
End-to-end growth strategy grounded in behavioural insight, not trends. Demand mapping, buyer-readiness segmentation, messaging architecture and channel prioritisation , a defensible roadmap that aligns marketing with how real humans actually buy.
Intender
Founder of Intender , the independent consultancy delivering search, AI and growth strategy to ambitious brands. A small, senior team built to move faster than agencies and think sharper than in-house. Engagements range from board-level advisory to embedded operator work.
Keynote & MC
Mainstage keynotes and conference MC work that reframe how rooms think about search, AI and discovery. Editorially sharp, evidence-led, and built to convert attention into action.
Attack the day
Field notes from inside the search shift.
Join the list of operators getting Phil's monthly take on SEO, AI search and the strategy that compounds.