Hour 0–24
Discovery
Data pull, stakeholder call, working hypothesis. You share access, Phil pattern-matches against 24 years of similar drops.
Rapid response
When the numbers stop working.
A senior helpline for marketing teams in an acute drop. Diagnose the problem and ship a fix plan inside 72 hours.
Live triage
Step 1
Which metric is bleeding?
The 72 hours
Three phases. One senior operator. No junior handoffs.
A time-boxed sprint designed to move you from panic to plan without burning a full quarter.
Hour 24–48
Diagnosis
Root cause narrowed to one or two candidates. Evidence documented, contributing factors ranked, blast radius mapped.
Hour 48–72
Fix plan
A prioritised, sequenced remediation plan — what to ship this week, this month, and what to stop doing entirely.
When to call the helpline
If any of these sound familiar, don't wait.
- Organic traffic dropped 20%+ without warning
- Conversion rate suddenly halved after a release
- Paid CAC doubled and nobody can explain why
- Rankings collapsed after a core update
- A launch flatlined and the team is out of ideas
- Pipeline dried up two months running
FAQ
What people ask before they book.
Enquiries go straight to phil@phillipohren.com and are triaged same day. Most engagements kick off within 24 hours of first contact.
Phil, personally. No junior handoffs, no account manager buffer. You get a senior operator on the line for the full 72 hours.
Read access to your analytics, ads and search consoles, plus 45 minutes with whoever owns the metric. That's usually enough.
You get a written fix plan you own outright. If you want ongoing support, the helpline can convert into a Marketing Therapy retainer at the same rate.
The audit is proactive — a considered review when nothing is broken. The helpline is reactive — a focused triage when something specifically is.
Book the helpline
Send it. Phil replies same day.
One senior operator, one thread. Enquiries go straight to phil@phillipohren.com — no juniors, no forms routed to a CRM queue.
Attack the day
Field notes from inside the search shift.
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