Hour 1
Intake call
45–60 minutes live. You describe the drop, share access to analytics/ads/search consoles, and we form a working hypothesis before the call ends.
Marketing helpline
When the numbers stop working.
A senior helpline for marketing teams in an acute drop. Submit the problem now, Phil replies within 4 business hours, and you get advice + an action plan.
No retainer. No onboarding. Billed by the hour at $500/hr — typically 3–5 hours per engagement. The deliverable is always advice and a prioritised action plan.
Live triage
Step 1
Which metric is bleeding?
How the helpline runs
A few focused hours. A plan you can execute Monday.
Most drops don't need a project. They need one senior brain, a handful of billable hours, and a written action plan.
Hours 2–3
Diagnosis
Phil pattern-matches against 24 years of similar drops, narrows root cause to one or two candidates, and documents the evidence.
Hour 4
Action plan
Written, prioritised, sequenced. What to ship this week, what to stop doing, and what to keep watching. Yours to keep and execute.
Most helpline engagements finish in 3–5 hours total.
When to call the helpline
If any of these sound familiar, don't wait.
- Organic traffic dropped 20%+ without warning
- Conversion rate suddenly halved after a release
- Paid CAC doubled and nobody can explain why
- Rankings collapsed after a core update
- A launch flatlined and the team is out of ideas
- Pipeline dried up two months running
What it costs
Simple, hourly, no retainer.
The helpline is a one-off. You pay for Phil's time, you keep the plan, and you owe nothing after.
- Rate
- $500 / hour (AUD, ex GST)
- Typical spend
- 3–5 hours per helpline engagement
- Reply time
- Within 4 business hours
- Turnaround
- Advice + action plan within 72 hours of the intake call
- Deliverable
- Written advice + prioritised action plan — yours to keep
- Not included
- Implementation, retainer, ongoing management
Hours are kept deliberately minimal. If a drop needs more than a helpline can give, Phil will say so and point you at the right engagement — Fresh Eyes, Strategy Sprint, or Marketing Therapy.
FAQ
What people ask before they book.
Enquiries go straight to phil@phillipohren.com and Phil replies within 4 business hours. The intake call is booked as soon as calendars align, and the written action plan lands within 72 hours of that call.
$500/hour (AUD, ex GST), 3–5 hours typical. You'll get a rough estimate before any hours are booked, and Phil keeps hours deliberately minimal. The deliverable is always written advice + a prioritised action plan.
Phil, personally. No junior handoffs, no account manager buffer. One senior operator on the line — that's the whole product.
Read access to your analytics, ads and search consoles, plus 45 minutes with whoever owns the metric. That's usually enough.
You keep the written action plan outright. If you want help executing, we can talk about a Strategy Sprint or Marketing Therapy — but there's zero obligation. The helpline is a one-off by design.
The audit is proactive — a considered review when nothing is broken. The helpline is reactive — a focused, hourly triage when something specifically is.
Book the helpline
Send it now. Phil replies within 4 business hours.
$500/hour, 3–5 hours typical. Submit the problem and Phil will reply within 4 business hours to confirm scope, estimate hours, and book the intake call. The deliverable is always written advice + a prioritised action plan.
Attack the day
Field notes from inside the search shift.
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