Fresh Eyes Audit
See what your team can't.
An independent strategist reviews your marketing, positioning and growth engine — and hands you the three to five decisions that will move the number. Before you spend another dollar.
The problem
You can't read the label from inside the jar.
Every marketing team eventually goes blind to its own blind spots. That's not a failure — it's physics.
You've been staring at it too long
Founders and internal teams normalise what's broken. Fresh eyes see the pattern in a week that took you two years to miss.
Strategy is implicit
Nobody's written it down. Every decision is re-litigated. Momentum leaks between meetings.
Spend defends itself politically
Not by ROI. Because the numbers don't tell a clean story, budget goes to whoever fights hardest.
Why fresh eyes matter
You don't need another opinion. You need a decisive outside view.
24 years, not opinions
Pattern recognition from Booking.com, IAG, Chanel, Amazon and 200+ others. You get answers, not consultancy slop.
Independent of your agencies
No incentive to sell you more of anything. If something's working, you'll hear that too.
AI-native, not AI-curious
GEO, answer engines and AI-augmented workflows are the baseline — not a bolt-on.
Executive-ready deliverables
Board-grade artefacts, not a 90-page deck nobody reads. You can act on it Monday.
How it works
Four weeks. Four steps. One clear answer.
Intake
60-minute strategy call. You send data, access and context. Phil signs an NDA.
Deep review
Two weeks of teardown: positioning, funnel, channel mix, measurement, brand, AI posture, team.
Findings workshop
Half-day working session with your leadership. Not a read-out — a decision-making session.
Written scorecard
The 20-page audit document, a one-page strategy, and a 90-day action plan you can hand to your team.
Interactive
Get a snapshot in 90 seconds.
Eight questions. Personalised likely-constraint summary. No email required.
Fresh Eyes Assessment
Question 1 of 8
Who do you sell to?
Deliverables
What you actually walk away with.
Marketing scorecard
Every function rated 1–5 with evidence. No mystery, no hedging.
Blind spot map
The 3–5 things your team can't see from inside. Ranked by revenue impact.
Positioning teardown
How your category, competitors and buyers actually see you — vs how you think they do.
AI & GEO visibility report
Where you appear in AI answers today, where the gaps are, and how to recover fast.
90-day action plan
Sequenced. Owner-ed. Costed. Written like an operator, not a consultant.
Executive one-pager
Because you'll need to sell this to a board that reads two lines.
Who it's for
Built for the people who actually own the number.
Founders
You've hit a plateau and can't tell if it's the market, the model, or the marketing.
CMOs & VPs of Marketing
You need external air cover for what you already suspect — or a genuine outside view before you commit budget.
PE-backed operators
New chapter, new sponsor, and no time to be wrong about the marketing engine.
Trusted by
Brands Phil has advised.
"Phil found in a fortnight what our agency missed for eighteen months. The audit paid for itself before we finished the workshop."
"The clearest, most operator-brained marketing review I've had in a 20-year career. And I've paid for a lot of them."
Questions
What people ask before booking.
Three to four weeks end to end: one week of intake, two weeks of review, one workshop plus the written deliverables.
Read-only access to analytics and ad accounts, existing strategy docs, a leadership intro call, and roughly six hours of team time across the engagement.
Yes. NDA is signed before intake. Nothing is shared, published or discussed externally without written consent.
Some clients execute internally, some retain Phil for Marketing Therapy (monthly advisory), some engage for a Strategy Sprint on a specific bet. No lock-in either way.
That's a legitimate outcome. You get a written 'nothing broken, here's where to compound' report. It's rare, but it happens.
Book a fresh eyes audit.
One 30-minute call to see if it's the right fit. No pitch deck, no lock-in.
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Field notes from inside the search shift.
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