April 2012

25 Apr Moving on from Switched on Media

Posted at 23:35h in Me, Other by Phil 1 Comment

[caption id="attachment_644" align="alignright" width="300" caption="One of the many SoM outings I won't forget."][/caption]Earlier this month my time at Switched on Media came to an end after I decided to accept an exciting opportunity as Senior SEO Manager at Mindshare Australia, something I'm incredibly excited about...

24 Apr Why awful content has gone mainstream and will always be mainstream.

Posted at 13:23h in Interesting, Other by Phil 0 Comments

We live in one of the most prolific wars ever. The war for pageviews. To publishers specifically, this is the metric to-die for. More pageviews, more advertising revenue. But how low should one stoop for page views? I love Lolcatz, who doesn't? I also like the...