Do you find yourself struggling to understand what it is potential customers want? Perhaps you thought you knew, but they aren't engaging. In this guide, I'll take you through the theory behind answer-based marketing, then, I'll show you how you can understand consumer needs yourself, at no cost. You'll...
Digital Marketing is advancing at a phenomenal speed. With the rise of voice search technology, more people are using voice-search software and assistants, e.g. Apple’s Siri, Amazon's Alexa, Google Assistant and Microsoft’s Cortana. Consumers are using these platforms to handle daily tasks, search for information...
According to studies carried out by Statista, 46.8% of the global population accessed the internet in 2017. They predict that this figure will grow to 53.7% in 2021. With the internet being a massive resource of information, on average, there are over 3.5 billion searches...