May 2018

Digital Marketing is advancing at a phenomenal speed. With the rise of voice search technology, more people are using voice-search software and assistants, e.g. Apple’s Siri, Amazon's Alexa, Google Assistant and Microsoft’s Cortana. Consumers are using these platforms to handle daily tasks, search for information...

According to studies carried out by Statista, 46.8% of the global population accessed the internet in 2017. They predict that this figure will grow to 53.7% in 2021. With the internet being a massive resource of information, on average, there are over 3.5 billion searches...