Social Media

I love what Pepsi did with Jeff Gordon in their latest piece of social branded content, TestDrive2. The brand creatively addresses the ‘fake’ claims and negative sentiment lurking around the original TestDrive video by challenging the whistleblowing blogger directly. From a media perspective, Pepsi gets another...

Isn't it truly fascinating how quickly a story take dominated discussions on Social Media? Will & Kate did it again. The story of Kate's labour spread like a fanned wildfire! But how are we going to manage and process #topics in the future? When taking into...

Ever wanted to tell everybody in your social circle about an important event or communicate a notable update? Facebook has now launched Status highlight,  a paid service that allows consumers to advertise their status updates for a fee. I paid! Hear me roar!   In return, Facebook removes the algorithmic calculation from your status & then positions...

Stalking on Facebook is real. Its something that I’m sure we all hope hasn’t happened to us before. Takethislollipop.com calls this out big time. Check out the website, allow the app access to data just as you would a friend and see what happens. [caption id="attachment_572"...