17 Feb Behavioral Economics: Are you really in control?
A good friend, Alex Asigno, recently drew my attention to this TED talk on Behavioral Economics by Dan Ariely, the author of Predictably Irrational. In short, it's not conversion rate optimisation. In fact, this strategy could even go against some of the more common UX best practices. Behavioral...
25 Jun The Rise, Fall & Then Resurrection of Gifs
I've never seen a Google Trends graph like this before. Its almost as if the internet kids thought they'd discovered something we hadn't!...
11 Mar How To: Find Your Competitors Most Popular Content
There's nothing worse than seeing a competitor performing well and not being able to understand why. In situations like this, timely data is everything. Success online today is all about content - it's the uniting factor behind everything our customers and users do. With this in...
26 Sep 6 Questions with SEO John Den Haan
[caption id="attachment_885" align="alignright" width="202"] John Den Haan[/caption] John Den Haan, from the Netherlands, is currently Head of SEO at Switched on Media and outside of work he is a successful Adsense marketer. A few years ago I had the pleasure of working closely with John - he is one...
25 Sep Google Goes 100% Not Provided
We’re all safe. On the 24th of September 2013, Google quietly announced that all searches here forth would now use a secure connection. Essentially, if now go to ‘http://www.google.com’ in your browser you will be forcibly redirected to ‘https://www.google.com’ – the ‘https’ in the URL means...
15 Aug Schema Tags for Gmail. Get the most out of your EDM campaign.
Gmail recently launched a new feature which allows marketers to add 'action shortcuts' within the subject line of an email. Gmail will now show buttons next to emails in your inbox that let you take actions without even opening the message. Google also reminds us that this...
23 May Link Building in a Post Penguin 2.0 World [Presentation]
Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links?...
21 Mar The Short Cutts: Quick Answers to over 400+ Matt Cutts Webmaster Videos
The website has a simple yet powerful concept: Summarise all Matt Cutts webmaster videos with a 1 liner, hence the name 'shortcutts'....
20 Feb How do you align an industry with Government objectives? Tourism Australia Social Media guidelines.
How do you make sure the individual marketing activities your countries travel industry work in favour tourism efforts? Share the tourism boards social media guidelines of course....
30 Aug What to do when you lose your wallet. Run a PPC campaign.
Loosing a wallet right up there as one of the worst #firstworldproblems. Unfortunately, this has recently happened to my close friend and PPC expert Hadrien Brassens whilst visiting home in France. In an extraordinary attempt to get his wallet back, Hadrien has created his own PPC campaign...