Brand Takes
Cause Marketing: Promote Your Brand & Solve Social Issues
· 8 min read
Cause marketing works when the cause genuinely fits what your buyer cares about. What it is, how to do it well, and why proof matters more now.
Read articleAll Intents & Purposes
Brand Takes
Brand strategy and discovery through the lens of customer intent.
Brand Takes
Cheeky Nando's: Earned Media or Brand-Funded Content?
· 1 min read
Was 'Cheeky Nando's by The Peri Boyz' earned media or quietly funded brand content? A 2015 look at a viral video and what it teaches about niche audiences.
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How to align an industry with Government objectives. Tourism Australia.
· 3 min read
In 2013 Tourism Australia shared its social media guidelines so the whole industry could tell one story. A smart model for any brand that sells through partners.
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All Intents & Purposes
All Intents & Purposes — a weekly read on how in-market buyers think. Every Thursday.