All Intents & Purposes
Intent, search and AI discovery explained by Phil Ohren.
· 5 min read
In-market buyers want the safest good decision. Here's how to get inside their head, and why it's what gets brands recommended by people and AI.
Read article· 5 min read
Meet the buyer at the moment their need is sharpest. Why intent signals matter in online advertising, written years before 'intent' became an AI buzzword.
Read article· 9 min read
Start with the questions real people ask, not the keywords you wish they typed. A free method for understanding exactly what people want.
Read article· 4 min read
Relevance, speed, trust and getting the person to their next step. What made a search engine useful in 2018 is what answer engines compete on now.
Read article· 6 min read
Research before you create. How to find out exactly what your audience wants to read or watch, starting with what they already say in comments.
Read article· 3 min read
Buying a .com.au or .au domain works differently from the rest of the world. Who's eligible, what to check and how to pick a name that works for your brand.
Read article· 2 min read
Native advertising is paid media that matches the platform it appears on. The two main types, native formats and native content, and the newest form: ads in AI answers.
Read article· 2 min read
Marketing is a lot like Where's Wally: the buyer is already in the crowd telling you what he wants. Still the simplest way to explain intent marketing.
Read article· 1 min read
A 2015 note on Dan Ariely's TED talk: behavioural economics asks why people choose what they do, not just how. Buyer psychology still sits at the centre of good marketing.
Read article· 6 min read
The basic premise of YouTube optimisation is answering the question people came with. 14 tactics, with notes on what's changed since Shorts, chapters and AI summaries.
Read article· 2 min read
Before you create, find out what's already working for your competitors. The 2014 method, plus a 2026 step: check which competitor pages AI assistants cite.
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All Intents & Purposes — a weekly read on how in-market buyers think. Every Thursday.