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I love what Pepsi did with Jeff Gordon in their latest piece of social branded content, TestDrive2. The brand creatively addresses the ‘fake’ claims and negative sentiment lurking around the original TestDrive video by challenging the whistleblowing blogger directly. From a media perspective, Pepsi gets another...

It’s not often that Google makes interface changes to search results that enhance organic click-through-rate. Last Friday, Google started rolling out a small change which essentially highlights the first result. The same style box is also used to highlight other rich elements of the search results...

[caption id="attachment_885" align="alignright" width="202"] John Den Haan[/caption] John Den Haan, from the Netherlands, is currently Head of SEO at Switched on Media and outside of work he is a successful Adsense marketer. A few years ago I had the pleasure of working closely with John - he is one...

We’re all safe. On the 24th of September 2013, Google quietly announced that all searches here forth would now use a secure connection. Essentially, if now go to ‘http://www.google.com’ in your browser you will be forcibly redirected to ‘https://www.google.com’ –  the ‘https’ in the URL means...

Google continues show off its interpretative skills with the introduction of context citations next to search suggestions. The screenshot below shows how a search for 'Jindabyne' now shows two small extensions; 2006 Film & Town in Australia.   What triggers context on suggestions? Trends, trends and more trends....