I Made A “Like” Button Integrated Banner Advert

I’ve always been an advocate of digital integration. Mainly because I hate seeing marketing departments that work with different channels not working together to leverage the best results.

About 1 month ago, I was thinking about how at present there is no connection between traditional Display Advertising & Social Media outside of Facebook. I came up with this, the socially integrated banner advert.

This version uses the standard “Like” button with Faces shown:

This version uses the “Recommend” button instead:

The idea is pretty simple. Imagine viewing a banner advert that actually showed the Social Popularity of the product that is being advertised. Advertisers will not only get brand awareness but will also be able to grow their Social channel at the same time. All that needs to be done to link these pieces of inventory is for the ad server to dynamically populate the Facebook like button with the advertisers URL. So why hasn’t anybody done it yet? Hell even Facebook could of developed their own ad serving network.

Whilst being rather hesitant to release this simple idea, I think it’s something the industry needs. So there, Ad agencies take it. Do good with it and remember where it came from.

  • Chris B
    Posted at 23:13h, 19 October Reply

    Awesome, indeed this kind of simple integration been missed to-date. Hopefully ad agencies will see the potential.

  • Hannah Law
    Posted at 01:02h, 20 October Reply

    Nice one Phil! Apparently Mountain Dew are already using this functionality – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137806&nid=119772

    Hopefully more Aussie companies will follow suit!

  • Scot
    Posted at 01:43h, 20 October Reply

    great idea Phil!

  • franksting
    Posted at 20:54h, 20 October Reply

    You have 6 “facebook likes” and 14 Tweet Button shares on this page. Which one do you think is more valuable?
    Are there any other measurements you could use. QR Codes perhaps? I hear they are popular in Japan and with Marketers in the West. But as my latest blogpost points out, perhaps not so much with consumers

    • Phill
      Posted at 22:42h, 20 October Reply

      From a search point perspective, I would say the Tweet Button shares are more beneficial to SEO. Twitter data is publicly accessible by Search Engines like Google. But from a Social stand point, I personally believe “Likes” portray a much more honest feedback metric, which will ultimately add more credibility to a display advert.

      Ben Miller asked me why I didn’t enable the like button to like the Mirvac Facebook profile. 2 reasons really, 1, It’s miss leading to the user with this particular creative & 2, I think from an SEO point of view its better like the website URL than the Facebook page itself.

  • Mark Stewart
    Posted at 23:02h, 27 October Reply

    Fantastic Idea’s Phill, keep em coming.

  • james
    Posted at 03:52h, 11 November Reply

    Facebook Platform Policy IV.7:

    Platform integrations, including social plugins:
    a. Your advertisements must not include or be paired with any Platform integrations, including social plugins such as the Like button, without our written permission.
    b. You must not sell or purchase placement of a Like button or Like box plugin.

    • Phill
      Posted at 01:03h, 25 November Reply

      I figured they’d have this in place. Still, on http://www.cricket.com.au they’ve got a like button within their adverts….

      Thanks for sharing James

  • Googles +1 Button Comes To Adsense Creative's | Phill
    Posted at 20:37h, 22 September Reply

    […] text and banner advertising creative’s. Something I hoped Facebook do a long time ago – so much so that I made a “like” button enabled banner. […]

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